Gerald and Joan is excited to announce that our first collection of Christmas cards and postcards will debut later this week!
While some of us are nostalgic all year long, most of us feel nostalgic at Christmastime. Whether we’re baking cookie recipes that have been in our families for generations, singing carols and hymns that have been enjoyed for centuries or trimming our trees with ornaments that belonged to our parents and grandparents, Christmas is a time for treasuring memories, carrying on traditions and enjoying every moment of the season surrounded by our family and friends.
As nostalgia, tradition and heritage are all integral to our design process, it probably doesn’t come as a surprise that our Christmas collection evokes those feelings. The collection features five snowy images from Gerald and Joan’s personal archives. They are 1940s slides of Joan’s childhood home in Gates Mills, Ohio, that I scanned and edited myself. The cards are printed on 110# bright white cover stock to highlight the breathtaking scenes, and they are accented with a dusting of extra fine white glitter and crystal “snow.” To continue the sparkling theme, they are accompanied by metallic silver envelopes.
Like Gerald and Joan itself, this collection was a labor of love for us. It takes a little bit of our history and shares it with the world. Though simple, it accomplishes the founding principle of Gerald and Joan — it preserves a little piece of history through our design work. It also makes us very proud.
Family and friends, look for your very own card from the collection in the mail this holiday season, as we plan to send out a Santa-sized sack of them! If you would like to support our work and send some of your very own, both the cards and postcards will be available for purchase through the blog on Friday. While we’re partial for handwritten Christmas messages, they can also be personalized for easy mailing. 🙂
We would love to help you send out some vintage-inspired Christmas cheer this December!